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CULTURE:đź“Ť2 Good Halloween Campaign Videos, 3 New Points Of View
Culture, creativity, and some important questions you didn’t see coming...
culture pilot
October 31, 2025 • 3 minutes
Sometimes the best perspective comes from the worst moments.
Let’s get into…
SERIOUS
QUESTIONS
YOU SAID IT
Last issue we asked: What’s something you look at differently now than you did before?
You said:
“deadlines. I used to hate them, but now I need them everywhere in my life. There’s even a deadline to feed the family before someone starts mutinying.”
and…
“When I was a kid, I thought success meant getting rich and making a ton of money. Now I’m most highly focused on peace of mind. The rest comes with it.”
and…
“Networking was something I dreaded for years. Handshakes, business cards, small talk. I still do and being introverted doesn’t help. Eventually, I realized I don’t have to meet everyone in the room if I can find one genuine connection that makes showing up worthwhile. Sometimes that’s the other introvert in the room. We’re everywhere.”
Next up:
WE’VE HAD WORSE MOMENTS
We’ve all had our share of embarrassing missteps at work. WHO WANTS TO TALK ABOUT IT?
Tim has had “oh shit, that is never happening again” moments. Kara probably has too. Who are we kidding? Kara’s perfect.
Nearly everyone has been there at one point in their career. I’m sure everyone on our team can say the same. Even with all the tech in the world at our fingertips. Because we humans can’t be so damn perfect all the time. Except for Kara.
Tell us: What’s a moment you knew THAT SHIT would never happen again?
SOMETHING HALLOWEEN
Every year, it seems like Halloween gets a bigger budget in marketing calendars, and we’re here for it.
For 2025, EV car company Rivian leaned into the season with a software update that adds custom Halloween-themed lighting, interior visuals, and sound effects to boot. What a simple but impactful way to add FUN to a brand experience. See it in action →
Fanta, on the other hand, skipped going to a haunted house and went straight to the big screen. This Coca-Cola-owned brand with a budget, partnered with Universal Pictures and Blumhouse Productions this year on a global campaign launch linking orange soda to some of horror’s most popular characters. Watch one of the spots →
Yet another 2025 brand collaboration in the books.
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