Momentum’s great – until it forgets where it’s going. And so we ask…

Last week, we asked: What matters more: Process or Ideas?

The results are in:

We like where your collective head’s at.

Without ideas, what are we operationalizing? 

There’s no wrong answer; there’s only an honest answer.

Next up:

Sometimes the scenic route is the best route. With good reason.

Like a slow-cooked brisket or the perfect sourdough. Or skipping the thinking and heading straight to doing.

On a call this week, someone (not on this distribution list) said…

“We can skip the research and strategy and start on the creative execution.”

…referring to a brand-new product, never market-tested.

The chances of this eventually resulting in the scenic route are high. And after a little free consulting, we bid them a genuine good luck on their hopeful, short journey.

Bless their heart.

What is it for you? Reply back and let’s hear about the anti-shortcuts in your book.

This past week on LinkedIn, we shared:

Print Magazine asks the deep questions – this time aimed at foundations and nonprofits:

Does your brand still reflect who you actually are?

Whether nonprofit or for-profit, it begs the same question: How do we know when it’s actually the right time for a rebrand →