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- INSIGHTS: 🔎 How We Add Restraint To The Pace Of Change. And KitKat Lost Some Chocolate.
INSIGHTS: 🔎 How We Add Restraint To The Pace Of Change. And KitKat Lost Some Chocolate.
From human to AI and the threads between, glimpse into brand strategy, tech, and opportunity in the marketing scene. This is your window seat from 30,000 feet.
culture pilot
April 04, 2026
More Speed. Less Patience.
And better results too? Naturally.
Nothing gets slower.
And the expectation is still ‘better results.’
In marketing, the default reaction is almost always: MORE. More emails. More posts. More touchpoints. More noise.
What does that do to trust?
What does it do for originality?
We’re always testing those bounds. We’re hired to bring working solutions or strong theories from past learnings, and at this pace, when everything is bleeding edge, expectations are higher than ever.
Patience is dwindling. So let’s emphasize it. When the world is moving at 25,000 mph, we’re out here testing Restraint. How patience can move marketing.
Tim’s been taking notes on this tension as it shows up in real work with our team. This is one of those notes: Adding Restraint To The Endless Pace of Change →
FROM THE FIELD
Did KitKat really lose 400,000 candy bars?!
Is this not an April Fools Joke?
As far as we know, it’s real. But the skepticism remains HIGH.
We’re not out here trying to give Big Sugar any additional press, but when a company with this much money gets some goods stolen, it’s nice to see it turn into a marketing opportunity.
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