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- INSIGHTS: 🔎 Real Estate climate shifts, More automation, and Breaking through the noise.
INSIGHTS: 🔎 Real Estate climate shifts, More automation, and Breaking through the noise.
From human to AI and the threads between, glimpse into brand strategy, tech, and the marketing scene. This is your window seat from 30,000 feet.
culture pilot
May 03, 2025
The Real Estate Climate Is Changing.
Literally.
note the correct use of the term “Literally.”
BRAND SIGNAL
Home prices are starting to follow the weather.
From high-elevation mountain towns to northern cities with cooler forecasts, Americans are beginning to migrate based on climate risk (more often out of necessity).
First Street Foundation reported over a trillion dollars in real estate value could be at stake due to lost demand, insurance fallout, and increasing risk zones.
Over a trillion? That’s 12 zeros. The four comma club is so nonchalant these days.
One of the projections from the report we’re eyeing:
CLIMATE MIGRATION DRIVING POPULATION REDISTRIBUTION: […] projections predict that over 55 million Americans will voluntarily relocate within the U.S. to areas less vulnerable to climate risks by 2055, starting with 5.2 million in 2025.
50 years ago this might have sounded like sci-fi. Now, its influencing Zillow listings. And soon, the reason it matters to us: where we’re targeting customers.
Move to higher ground. Or buy a boat. Being a grown-up keeps getting harder.
At CULTURE PILOT
We’re quietly working on new experiments over here (as always).
One of the latest Automations we’ve built is simple: combining Email, ChatGPT, and Spreadsheets. It shaves a recurring 5-minute admin task down to about 5 seconds.
Actually zero seconds since it’s fully automated, but it still takes 5 seconds to open a spreadsheet. For now.
Once the automation fires a few hundred times, it makes up countless minutes of an otherwise mundane task, adding hours back to our lives.
Automation is like setting your GPS before you hit the road: A little time for planning and set up, then you never have to think about twists and turns again.
Power Unlocked: Regaining brain space for more meaningful things.
GO TIME
Signal vs. Noise:
When there’s too much information flying at you, find two signals that matter most.
Prioritizing your week? Launching a product? Making a life decision?
Start with the two biggest pain points and move the needle forward.
The rest will fall into place.
And if it doesn’t, keep on finding those next two signals.
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