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- INSIGHTS: 🔎 The Shape Of Intelligence, How To Learn, and Undeniable Underperformance
INSIGHTS: 🔎 The Shape Of Intelligence, How To Learn, and Undeniable Underperformance
From human to AI and the threads between, glimpse into brand strategy, tech, and the marketing scene. This is your window seat from 30,000 feet.
culture pilot
June 10, 2025
BRAND SIGNAL
What happens when one of the most iconic product designers joins forces with one of the world’s most powerful AI companies?
As Jony Ive and OpenAI team up to create a new AI hardware device, we're entering a new chapter of product design that's more than just form and function. And we’re exploring the most important feature of all.
Fresh post: Our take, and a concept design for what this device could be:
What is the Shape Of Intelligence →
(6-min read)
FROM THE FIELD
You like to read? We do too.
You have to read to lead, but it takes the curious type and the time, and dedication to do it.
Geoff Nelson shows us what that really looks like, along with a photo of Warren Buffett's daily stack in: This week’s non-digital reading →
GO TIME
The best strategy? Own what they can’t.
Too many brands shape their moves around the competition.
They either copy what’s working, or avoid it entirely.
Neither one sets you apart.
Here’s the better move:
Find what your competitor does poorly, and make it undeniable.
That’s not following. That’s positioning.
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