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- VIDEO: 🎥 Home-Bots Are Finally Here. The current state of Graphic Design. And the One Step Rule.
VIDEO: 🎥 Home-Bots Are Finally Here. The current state of Graphic Design. And the One Step Rule.
From human to AI and the threads between, glimpse into brand strategy, tech, and opportunity in the marketing scene. This is your window seat from 30,000 feet.
culture pilot
September 05, 2025
Humanoids for Sale
No Sci-Fi.
$5300. That’s real ⬆️
BRAND SIGNAL
Robotics continues to advance, and with AI built in, we’ve practically got a Rosey ready to come home and clean house.
For less than the cost of a weeklong vacation, a used motorcycle, or an entry-level Rolex, you too could be the proud new owner of a robot companion that remembers you, helps with chores, cares for family, starts a dance party, and continues to learn and adapt.
Personal humanoid robots are now available for about $5,300.
Why it matters?
Home-assistant robots have been a dream for nearly a hundred years. And while the price tag is still out of reach for most, consumer access changes perception in a big way.
When we move from prototypes or expensive lab demos to a retail-ready checkout page, people can start to envision it as part of daily life. That psychological shift is real.
And we’re sure the marketing departments will find a way to capitalize on it as soon as possible by spouting ads straight from the mouths of the cheaper models until you upgrade your monthly subscription to the premium bot. Of course.
FROM THE FIELD
Graphic design is in the middle of its own reset, and Adobe’s stock price is taking note.
Last week, Google released its Gemini 2.5 Flash Image generation model (code-named "nano-banana"). With Google, among many others, baking generative tools directly into its ecosystem, Adobe’s grip on an industry like ours continues to slip.
Free Gemini users get ~100 images a day for $20/month. Plus extra features rivaling ChatGPT. Adobe Photoshop costs $23/month, requires training to use well, and offers far fewer AI tools.
That’s a tough bargain, Adobe.
GO TIME
Try the “One Step Rule” to Initiate Progress.
Every time someone says “we should…”
Force it into an actual first step.
“We should start a podcast with some fun and interesting guests. And film it in VR. And syndicate the clips on TikTok. And cut a highlight reel for Cannes Lions.”
Yes we should.
Step 1: Write a short outline of ideas for a pilot episode. Or plug in a microphone and hit record. Or buy the necessary equipment. Or schedule an appointment with a professional podcast creator.
Whatever it is, make one step toward progress and don’t let good ideas fall by the “we should” wayside.
Then keep the momentum going.
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